Track recurring revenue, churn, failed payments and recognized revenue.
Your key subscription numbers on one page.
Open Overview → Dashboard and click Dashboard (next to Getting Started). If your role can't view business metrics you only see Getting Started.
| Card | What it shows |
|---|---|
| MRR | Monthly recurring revenue, with the change vs last month. |
| ARR | Annual recurring revenue, with the year-over-year change. |
| Churn Rate | Churn this month, vs last month. |
| Failed Payments | The amount in failed payments and the number of active failures. See Dunning & Recovery. |
How many subscriptions are active, trialing, in dunning, paused and cancelled, as a count and a percentage.
How this month's MRR got from where it started to where it ended.
| Line | Meaning |
|---|---|
| Starting MRR | MRR at the start of the month. |
| + New Subscriptions | MRR from new subscriptions. |
| + Upgrades | MRR added by customers moving to a higher plan. |
| − Downgrades | MRR lost to customers moving to a lower plan. |
| − Churn | MRR lost to cancellations. |
| Ending MRR | MRR at the end of the month. |
The latest events across your subscriptions.
Each row shows the Event, Customer, Plan, Amount and Time. Events are:
Show 5, 10 or 20 rows at a time.
Recognized and deferred revenue, on an accrual basis.
Open Finance → Revenue Rec.
| Card | What it shows |
|---|---|
| Recognized | Revenue recognized this month, on an accrual basis. |
| Deferred Revenue | Revenue from annual contracts not recognized yet. |
| Recognized YTD | Revenue recognized this year, vs the prior year. |
| Pending Allocation | Contracts under review. |
One row per month for your annual subscriptions. The current month is highlighted and future months show as Pending. Click a month to see the contracts behind it — customer, plan and monthly amount.
Customers, revenue per customer, lifetime value and the MRR trend.
Open Finance → Analytics.
| Card | What it shows |
|---|---|
| Total Customers | All customers, with how many are new this month. |
| ARPC | Average revenue per customer, vs last month. |
| LTV (avg) | Average customer lifetime value, with the average tenure in months. |
| Monthly Churn | Churn this month. The target is below 2%; it turns red at 2% or above. |
A bar per month. Click a bar to see that month's MRR Movement.
The revenue and share of revenue from each plan.